Feature Your App on the Apple App Store Home Page: A Complete Step-by-Step Guide

App Store Optimization
Aug 30, 2024

Everyone wants their app to be featured in the Today, Apps, or Games tab of the App Store. It means to be noticed. But what for? The RadASO team explains why every app needs this and how to achieve it.

Featured in the App Store: Benefits For the Application

Note that the application can be displayed in the Today, Apps, and Games tabs.

The advantages of displaying an app on the home page (Today in the image above): 

  • visibility increase;
  • the number of impressions and installations grows;
  • recognition by the Apple team – approval of the technical quality of the application, that builds trust and encourages further installations.

Showcasing on the homepage is a powerful tool for overall growth. This tab is especially useful during product launches or for re-engaging users. 

Editors from the Apple team often help new apps or games, especially from smaller studios, to increase the number of impressions and downloads during the launch phase. It’s also a good opportunity to highlight events and app updates to retain and return users.

Attribute
Value
Format
PNG
Color space
Display P3 (wide-gamut color), sRGB (color), or Gray Gamma 2.2 (grayscale).
See Color Management.
Layers
Flattened with no transparency
Resolution
Shape
Square with no rounded corners
Attribute
Value
Format
PNG
Color space
Display P3 (wide-gamut color), sRGB (color), or Gray Gamma 2.2 (grayscale).
See Color Management.
Layers
Flattened with no transparency
Resolution
Shape
Square with no rounded corners
Word
Frequency in service
Qimai(China)*
AppTweak
Mobileaction
Appfollow
课程 (course)
5387 (high)
56 (mid)
5 (low)
34 (mid)
外语 (foreign language)
5699 (high)
35 (mid)
5 (low)
34(mid)
播放 (play)
5496 (high)
35 (mid)
5 (low)
35 (mid)
*Search index in China provided by Qimai and based on multidimensional calculations such as search results, downloads and relatable keywords.
App Store
Google Play
1. Icon impact on user choice
Important, but not more than a video with screenshots, as they take up most of the screen
Icon is displayed with several other icons in search results, and therefore it has the greatest impact on the user's choice
2. Icon localization
1 icon for all locales
Can be localized for each country
3. Screenshots quantity, orientation
From 1 to 10, any orientation
From 2 to 8, any orientation
4. Screenshots the most important are the ones that are visible before you start scrolling
  • Vertical screenshots: 3 are visible
  • Horizontal screenshots: only the first one is visible
  • Vertical screenshots: 4 are visible
  • Horizontal screenshots: only the first one is visible
5. Screenshots size
Large — the content is legible
Much smaller — the captions are quite illegible
6. Video quantity
Up to 3
One video that must be uploaded to YouTube
7. Video orientation
Any orientation
Horizontal orientation prioritized
8. Video autoplay
Plays automatically for 30 seconds without sound
You need to click on it to play
9. Application cover
Displayed on the application and developer pages
There is no cover
10. Graphics update
After release only
Whenever

How Does an App Get on the Homepage of the Apple App Store?

Getting a position in the recommendations is not an easy task. On the one hand, there is no clear list of criteria for applications, but on the other hand, the RadASO team can identify several factors that significantly increase the chances of being noticed:

  • unique and innovative features;
  • high-quality design and UX;
  • ASO (App Store Optimization);
  • strong user reviews and ratings;
  • marketing and publicity;
  • regular updates;
  • localization of the application;
  • compliance with Apple’s requirements;
  • usage of Apple technologies and capabilities.
Device or context
Icon size
iPhone
60x60 pt (180x180 px @3x)
60x60 pt (120x120 px @2x)
iPad Pro
83.5x83.5 pt (167x167 px @2x)
iPad, iPad mini
76x76 pt (152x152 px @2x)
App Store
1024x1024 pt (1024x1024 px @1x)
Source language
Target language
How much longer (+) or shorter (–) the text in the target language is
English
French
21.18%
English
Spanish
19.52%
English
Italian
17.91%
English
Deutsch
16.67%
English
Dutch
13.80%
English
Portuguese (Portugal)
14.29%
English
Portuguese (Brazil)
12.96%
English
Polish
9.33%
English
Russian
9.11%
English
Czech
3.70%
English
Arab
–6.25%
English
Japanese
–39.68%
English
Korean
–44.04%
English
Chinese (Simplified)
–61.97%
English
Chinese (Traditional)
–63.80%
*Search Ads Popularity (SAP)shows the popularity of the search term from 5 to 99.

How the New iOS 12 Updates Will Affect the Chances of Apps Being Featured

The iOS 12 update has brought noticeable changes to the way apps are found, although the design of the App Store has remained unchanged. Simply put, Apple has begun to promote high-quality, attractive, and user-friendly apps with high ratings, good reviews, and a significant level of technical productivity.

The main iOS 12 updates and their impact on Featured:

  • editorial improvements – visual attractiveness, technical productivity, the number and quality of reviews, and high ratings are all important;
  • high productivity – preference is given to apps that are optimized for all Apple devices;
  • support and updates – the speed of bug fixes, the addition of new features, and the quality of user support are key factors.

Apple's algorithms also provide a personalized lineup on the Today tab, which positively impacts the app’s visibility.

Device
Spotlight icon size
Settings icon size
Notification icon size
iPhone
40x40 pt (120x120 px @3x)
29x29 pt (87x87 px @3x)
38x38 pt (114x114 px @3x)
40x40 pt (80x80 px @2x)
29x29 pt (58x58 px @2x)
38x38 pt (76x76 px @2x)
iPad Pro, iPad, iPad mini
40x40 pt (80x80 px @2x)
29x29 pt (58x58 px @2x)
38x38 pt (76x76 px @2x)
Search term
Translation
SAP* English (U.S.)
SAP* English (U.K.)
truck games
games with trucks
62
39
lorry games
games with trucks
32
jail games
prison games
29
8
prison games
prison games
32
24
*Search Ads Popularity (SAP)shows the popularity of the search term from 5 to 99.
App Store
Google Play
What can be tested?
  • Short description
  • Long description
  • Icon
  • Feature graphics
  • Screenshots
  • Videos
  • Screenshots
  • Videos
  • Icon (has to be uploaded to the build*)
Number of simultaneously running tests
5 tests (each test is valid within a single country.

You can choose a default country test (details below): then it will run in all countries where there are no localized graphical or textual materials.
1 test (the test can be immediately extended to all countries where the application is available or opt for specific countries as needed)
The number of test variants that can be tested with the current version in the store
Compared with a maximum of 3 new variants
Can a test be launched while another item is under review?
Yes
No
Mandatory formats for screenshots uploaded to the store
6.5
  • 6.5
  • 5.5
  • 12.9 (if there is an iPad version)
*Build – is a new version of the application. Updating the icon is only possible when updating the application version in the store. In other words, the term "build" refers to a specific version or variant of the application that is ready to be downloaded and installed on the users' devices. It contains all the necessary files and data for users to install and use the application.
More about optimizing graphic elements in the App Store and Google Play can be found in the article 'Graphics in Mobile App Promotion in the App Store and Google Play (ASO) – How to Optimize Graphic Elements.'

How the Algorithm Update in July 2024 Will Affect the Chances of Getting into Featured

In July 2024, Apple’s algorithm was also updated. Here is a brief analysis of these changes:

  • wider editorial criteria;
  • high-quality design and UX – increased focus on polished and intuitive design;
  • innovation and uniqueness – apps that use the latest Apple technologies and have unique features are prioritized;
  • cultural and seasonal relevance – apps related to cultural events or seasons have a better chance of being featured.

Data-driven insights and productivity

  1. Advanced analytics – emphasis on user engagement, retention, and app sustainability. Priority is given to applications with high-productivity indicators.
  1. Localization and accessibility
  • localization – apps that target a diverse audience and have high-quality translations are prioritized more;
  • accessibility – features for people with disabilities have become a key factor in the nomination process.
  1. Proactive developer engagement
  • active pitches – developers should submit attractive app stories to Apple’s editorial team, ideally 6-8 weeks before major updates.
  1. Regular and significant updates
  • consistent improvements – regular updates with improvements or new features are essential for visibility.
Device size or platform
Screenshot size
Requirement
Screenshot source
6.5 inch (iPhone 13 Pro Max, iPhone 12 Pro Max, iPhone 11 Pro Max, iPhone 11, iPhone XS Max, iPhone XR)
1284 x 2778 pixels (portrait)2778 x 1284 pixels (landscape)1242 x 2688 pixels (portrait)2688 x 1242 pixels (landscape)
Required if app runs on iPhone
Upload 6.5-inch screenshots
5.8 inch (iPhone 13 Pro, iPhone 13, iPhone 13 mini, iPhone 12 Pro, iPhone 12, iPhone 12 mini, iPhone 11 Pro, iPhone XS, iPhone X)
1170 x 2532 pixels (portrait)2532 x 1170 pixels (landscape)1125 x 2436 pixels (portrait)2436 x 1125 pixels (landscape)1080 x 2340 (portrait)2340 x 1080 (landscape)
Required if app runs on iPhone and 6.5 inch screenshots are not provided
Default: scaled 6.5-inch screenshotsAlternative: upload 5.8-inch screenshots
5.5 inch (iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus)
1242 x 2208 pixels (portrait)2208 x 1242 pixels (landscape)
Required if app runs on iPhone
Upload 5.5-inch screenshots
5.5 inch (iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus)
2048 x 2732 pixels (portrait)2732 x 2048 pixels (landscape)
Required if app runs on iPad
Upload 12.9-inch iPad Pro (3rd generation) screenshots
5.5 inch (iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus)
2048 x 2732 pixels (portrait)2732 x 2048 pixels (landscape)
Required if app runs on iPad
Upload 12.9-inch iPad Pro (2nd generation) screenshots
Price
Traffic Source (Self Reporting Networks)
Facebook
Google
X (Twitter)
Apple Search Ads
Cohort reports
Impression tracking
Audience segmentation
At extra charge
Custom Dashboards
Custom Reports
At extra charge
Advertisement Cost
DAU/MAU (Stickiness)
Raw Data Export
At extra charge
At extra charge
At extra charge
API Reporting
Search term
Translation
SAP* French
SAP* French (Canada)
soldes
sale
25
5
aubainerie
sale
14
*Search Ads Popularity (SAP)shows the popularity of the search term from 5 to 99.

What Criteria Should the Application Meet 

  1. The highest level of application design:
  • UI/UX – an intuitive design and visually appealing product page will give it an edge;
  • productivity – animations should be smooth, the number of errors should be minimal, and the loading time should be as fast as possible.
  1. Apple technologies and features
  • new iOS features – integrate new features and APIs (ARKit, Siri Shortcuts, widgets, etc.);
  • devices – your app needs to support all relevant iPhone and iPad models.
  1. ASO
  • metadata – the title and subtitle should simply and clearly describe the idea of the app and contain the most popular relevant search terms, and it is important to add unused search terms in the keywords section;
  • icon – create a clear and attractive icon;
  • screenshots and videos – show your app’s key functionality and unique offer in screenshots and videos.
  1. User ratings and reviews
  • testimonials – encourage users to leave feedback, especially after they’ve had a positive experience with the app;
  • feedback – it is important to respond to user feedback quickly and efficiently to make them feel valued.
  1. Marketing
  • promote your app – marketing campaigns, social media promotion, and press releases will help you at the pre-launch stage;
  • collaboration with influencers – partner with influencers and bloggers to review and promote your app.
  1. Updates
  • frequent updates – update the app regularly to fix bugs, improve productivity, and introduce new features;
  • what's new – a detailed description of what’s new in each new version of the app will help users better understand the update.
  1. Localization
  • multiple languages – use all available localizations in the regions where you are promoting;
  • cultural relevance – it is important that the content on the product page and in the app is relevant to different nationalities and does not discriminate against various cultural characteristics.
  1. Compliance with Apple requirements
  • App Store regulations – make sure your app meets the viewer guidelines to avoid rejection;
  • privacy and security – this is extremely important, especially when it comes to user data.
  1. Unique features
  • be special – unique functionality will set your app apart from the competitors;
  • real solutions – app features should solve the audience’s real problems.
Device
Icon size
iPhone
180px × 180px (60pt × 60pt @3x)
120px × 120px (60pt × 60pt @2x)
iPad Pro
167px × 167px (83.5pt × 83.5pt @2x)
iPad, iPad mini
152px × 152px (76pt × 76pt @2x)
App Store
1024px × 1024px (1024pt × 1024pt @1x)
Icon format
PNG
Color models
sRGB or P3 (see "Color Management")
Layouts
Aligned without transparency
Sizes
Shape
Square without rounded corners
All the current requirements for icons are specified in the specification.

Request for Positioning in Featured - What You Need to Know 

Before submitting, make sure the app is working properly. The Apple Review team determines which tab to place it in.

The “Your Story” section is extremely important during the application process. Apple is not so much interested in the functionality of the app as in how it can improve people’s lives. By the way, Apple has announced that this section will be renamed “Helpful Details” in the future.

Within two weeks, you will receive an email with the subject line “App Store: Promotional artwork request for...”, containing technical requirements for graphic elements. You will have one week to upload them.

Icon format
32-bit PNG (with alpha channel)
Color models
512 х 512 pixels
Layouts
1024 КБ
Sizes
square, without rounding and shadows (Google automatically rounds the corners and adds shadows)
All the current requirements are specified in the specification.

How to Fill Out the Form for Positioning in Featured

  1. Do not ignore any field. The more information you provide about your team and product, the higher your chances of getting a match. Provide interesting details about the team’s staff, the history of its formation, and the main idea.
  1. Pay special attention to the inclusivity field. Be sure to emphasize to the Apple team how you support the ideals of equality and the absence of boundaries for different groups and cultural backgrounds.
  2. Don’t forget to highlight what special features the app supports and what Apple technologies you use. Also emphasize the obvious details: optimization of the interface for different devices, integration with Apple Watch, iCloud, etc.

  1. Links fields are an additional opportunity to tell more interesting information about the product. Don’t ignore them! Provide editors with more visual information about the app: presentation materials, banners, social networks, etc.
  1. Make sure to share your plans to promote the app: what is your monetization model, what is your LTV, what channels of paid traffic you are already attracting.
  2. Add your story. Explain how you came up with the idea to create the app, what urgent problems you were trying to solve for your target audience, and what makes it special. 
Note. This field is the most important and significant for editors to give the app the desired featured content. Pay special attention to it!

The App is Added to the Featured - What to Do

While being featured is a significant achievement, there are a few key points to consider:

  • track productivity – monitor downloads and user engagement, and quickly fix any errors you find;
  • optimize UX – user experience is enhanced by a smooth onboarding process and strong support;
  • use marketing – promote your app on social media and through press releases, and encourage users to leave reviews;
  • increase retention – engage users through updates and responses to their feedback;
  • manage traffic – make sure your servers can handle the increased load, and monitor app productivity;
  • increase visibility – use cross-promotions, suggest special offers, and improve your app store presence;
  • evaluate and improve – analyze data after you appear in Featured to drive continuous development.

Conclusion

So, the Apple App Store provides many opportunities to drive traffic to your app. Don’t ignore these opportunities! Improve your product, highlight its features, and then the Apple team will notice your app.

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