Before cooperating with the RadASO team, the Package Delivery Tracker app did not process graphics to increase the number of downloads. However, due to the Conversion Rate Optimization Loop approach, they increased the number of downloads in the first week after updating the screenshots. In this article, the team explains what steps to take to achieve this result.
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Package Delivery Tracker — an app that tracks packages from more than 700 local and international delivery services. In the program, you can monitor the order tracking number and receive arrival notifications.
Increase the CR (Conversion Rate) - the conversion of an app from view to download, i.e. increase the number of downloads.
Previous attempts to update the graphic were unsuccessful. The new sets did not show significant changes in conversion during testing.
Read more about how to increase app impressions by 3,018% and downloads by 138% in a month with the help of text ASO + CRO Loop.
Step 1. The team used the *Conversion Rate Optimization Loop to resolve the task, which involved several stages:
*Conversion Rate Optimization Loop is an iterative approach to increasing the conversion rate from view to download.
Step 2. The team identified and worked on priority countries. One of the priority countries for the app was Thailand. The team carefully reviewed the metadata, which helped the app to take the top positions for many relevant search terms. This stage improved the app's visibility.
After that, a new challenge was faced: converting impressions into downloads.
Step 3. Work with graphics.
The previous screenshots of the app in Thailand are:
After a detailed analysis, the team prepared a technical task for the designers:
The app graphics (icon and screenshots) should be harmoniously combined. Therefore, the specialists adopted the color scheme of the icon for screenshots. Orange became the brand's main color. The app icon:
Specialists made them more modern and colorful. The main purpose of screenshots is to attract users' attention.
A new set of screenshots from the RadASO team:
After the designers worked with screenshots, the team launched testing in the target country and got the following result:
With a 100% probability, the test showed a 1.36% increase in conversion.
The team uploaded the screenshots to the page and analyzed the change in conversion in real-time. According to Search and Search ADS sources, they noticed an increase in conversion after setting up new screenshots in Thailand:
Within 7 days after the screenshots were updated, the app received a 48% increase in the number of installs, and conversion from the main sources increased by an average of 1.14%:
The RadASO team pre-adapted a special approach for working with graphics - Conversion Rate Optimization Loop. In particular, due to close cooperation with the app team, the specialists were able to conduct regular experiments and testing. It was the combination of actions that helped to increase downloads in the target country by 48% in just one week.
The work on the Package Delivery Tracker project was fascinating and effective. Using the Conversion Rate Optimization Loop, we achieved a significant increase in app installs.
Our team thoroughly analyzed the market and created and tested creatives, which allowed us to increase the conversion rate. We are glad to cooperate with such ambitious clients and see the real results of our work. We believe in further success and project growth.
