OLX (by Naspers) ASO Case Study – Increase of Impressions to 74% with ASO Services

Service:

App Store Optimization

Sector:

Shopping

Author:

Published:

March 24, 2022

Team:

Team RadASO

"

Results: App impressions increased by 74%.

The Client

OLX is an online marketplace mobile application that brings people together to buy, sell or exchange goods and services.

The Challenge

The app was actively being used to sell goods and services. However, it was necessary to increase app visibility for other purposes such as job search and housing. However, our RadASO team task was to increase its visibility for other purposes such as job search and housing.

The Solution

Since there are three language locales in Ukraine, we immediately added the missing localizations for this app: Russian, Ukrainian and English (UK).In all of these localizations, we filled the metadata sets with keywords relevant to the queries for housing and job search.

The Results

Quite literally within the next few days after App Store Optimization the visibility of the application began to grow. Key queries and the area for them increased as the added locales produced good results. Overall, app impressions increased by 74%.

Campaign

Expenditure

Impressions

Taps

Installs

TTR

CR

Installs/Impr

Avg CPT

Avg CPA

Common term

-65.64%

-49.85%

-64.01%

-63.52%

-1.69%

0.81%

-0.98%

-5.13%

-6.06%

Data collection

-44.45%

-29.55%

-44.22%

-50.2%

-0.7%

-6.39%

-0.6%

0%

11.65%

Competitors brand

98.56%

80.41%

103.76%

92.01%

0.38%

-3.58%

0.12%

-2.38%

2.94%

Our brand

21.39%

23.01%

33.84%

32.65%

3.14%

-0.72%

2.27%

-8.33%

-6.82%

Discovery

-100%

-100%

-100%

-100%

-3.61%

-30.16%

-1.09%

-100%

-100%

Total

-0.6%

7.92%

11.72%

12.3%

0.2%

0.35%

0.16%

-11.36%

-12.31%

Group

Spend, $ %

Impressions %

Taps %

Installs %

Installs/Impr October, %

Installs/Impr November, %

Installs/Impr %

Avg CPT, $ %

Avg CPA, $ %

Competitor 1

42,98

83,11

63,3

50,48

3,74

3,08

-0,66

-12,2

-5,66

Common term

3,26

-3,73

3,92

26,67

0,57

0,75

0,18

0

-18,8

Competitors brand

120,26

59,82

47,02

0

0,49

0,31

-0,18

47,37

119,4

Data collection

15,12

-0,55

0,36

73,33

0,5

0,86

0,36

13,73

-33,51

Competitor 2

0,27

13,2

8,47

10,11

1,12

1,09

-0,03

-6,56

-9,02

Competitor 3

21,51

-2,06

-6,67

-8,33

0,43

0,4

-0,03

32

32,95

Our brand

3 575,62

3 646,79

3 544,9

3 553,66

37,61

36,68

-0,93

0

0

Competitor 4

-29,36

-35,77

-24,07

-33,7

0,61

0,63

0,02

-7,46

6,25

Relevant Competitors

69,42

26,03

51,35

48,95

6,3

7,45

1,15

12,2

14,29

Competitor 5

32,21

17,63

57,48

53,16

1,71

2,23

0,51

-15,71

-13,77

Competitor 6

-9,31

9,42

22,92

17,89

5,3

5,71

0,41

-27,08

-23,44

Total

33,96%

13,44%

87,29%

127,08%

1,36%

2,73%

1,37%

-29,09%

-40,74%

Custom region

Impressions

Units

1/7/2021 - 1/15/2021

1/16/2021 - 1/24/2021

Change

%

MoM

1/7/2021 - 1/15/2021

1/16/2021 - 1/24/2021

Change

%

MoM

United States

12 970

39 436

26 466

204 %

88 220

1 116

1 904

788

71 %

2 627

UK + Ireland

8 731

10 197

1 466

17 %

4 887

438

462

24

5 %

80

Germany + AT + CH + LU

1 974

6 235

4 261

216 %

14 203

203

291

88

43 %

293

France

1 500

4 390

2 890

193 %

9 633

182

237

55

30 %

183

Netherlands / Belgium

1 593

3 599

2 006

126 %

6 687

159

201

42

26 %

140

Ukraine

697

4 010

3 313

475 %

11 043

85

189

104

122 %

347

Canada

2 569

3 614

1 045

41 %

3 483

145

178

33

23 %

110

Northern Europe

1 273

2 024

751

59 %

2 503

117

175

58

50 %

193

Australia + NZ

1 754

3 324

1 570

90 %

5 233

137

160

23

17 %

77

Vietnam

352

2 712

2 360

670 %

7 867

32

144

112

350 %

373

Thailand

679

2 016

1 337

197 %

4 457

57

142

85

149 %

283

Arabic World

268

1 745

1 477

551 %

4 923

40

119

79

198 %

263

Spain

844

2 058

1 214

144 %

4 047

78

108

30

38 %

100

Eastern Europe

458

1 070

612

134 %

2 040

63

95

32

51 %

107

Italy

826

2 145

1 319

160 %

4 397

77

94

17

22 %

57

Turkey

338

2 309

1 971

583 %

6 570

34

87

53

156 %

177

Rest of World

426

1 457

1 031

242 %

3 437

48

81

33

69 %

110

Japan

553

5 113

4 560

825 %

15 200

18

80

62

344 %

207

India

234

1 169

935

400 %

3 117

15

75

60

400 %

200

Brazil

294

1 332

1 038

353 %

3 460

34

67

33

97 %

110

Hispanic America

318

784

466

147 %

1 553

42

51

9

21 %

30

Indonesia

206

525

319

155 %

1 063

20

41

21

105 %

70

Korea (South)

308

2 055

1 747

567 %

5 823

22

36

14

64 %

47

Malaysia

119

663

544

457 %

1 813

11

27

16

145 %

53

Taiwan + HK + Macau

145

532

387

267 %

1 290

9

24

15

167 %

50

Rest of Europe

82

287

205

250 %

683

12

22

10

83 %

33

Portugal

17

273

256

1 506 %

853

2

18

16

800 %

53

Israel

23

120

97

422 %

323

3

9

6

200 %

20

China / Singapore

78

134

56

72 %

187

6

7

1

17 %

3

Total

39 629

105 328

65 699

166 %

218 997

3 205

5 124

1 919

60 %

6 397

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