Even when app graphics are already among the best in their niche, there's always room for improvement. In this case study, we’ll share how we reimagined the ASO strategy for COMFY: we adjusted visual accents, restructured the screenshot sequence, and placed commercial triggers in the most prominent positions. As a result, we achieved a significant increase in conversion rates.
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COMFY is a leading player in Ukraine’s retail and e-commerce market, specializing in electronics, home appliances, and related services – from delivery to customer support.
Conversion Rate (CR) Increase – the goal was to boost the percentage of users who install the app after viewing its store page.
The COMFY app features one of the strongest visual presentations in its niche. The partner’s team consistently updates the graphics to align with seasonal campaigns, catalog changes, and new functionality.
The previous redesign did deliver the expected results: the new set of screenshots showed no significant improvement in conversion during testing.
To identify an effective solution, the RadASO team initiated a Conversion Rate Optimization (CRO) cycle – an iterative process that enables systematic CR growth through hypothesis testing and data-driven analysis.
Our approach was structured into six consecutive stages.
In this case study, we will focus on updating the screenshot design, the most extensive and impactful stage of the strategy.
The previous set of screenshots looked good but didn’t fully unlock the app page’s potential.
We redesigned the app page to capture users’ attention and encourage them to install it.
An updated set of screenshots designed by the RadASO team:
Discover how a new App Store visual led to a 48% increase in installs in just one week – Package Delivery Tracker Case Study.
Next, we tested the updated visuals on the App Store and Google Play – and here are the results.
The A/B test revealed a 0.48% increase in conversion.
Results 15 Days After the Update:
A +0.45% increase in conversion.
It's important to note that during the “before” period, half of the users had already been exposed to the updated graphics through the A/B test – meaning the actual conversion rate growth is likely even higher.
The A/B test resulted in a +1.9% boost in conversion rate.
Comparison of conversion rates before and after the update:
A +1,82% increase in conversion.
The A/B test confirmed that featuring the “Product of the Day” promotional offer on the first screenshot had a positive impact on conversions. Based on this success, we decided to test the same approach by incorporating the offer into the app’s short description on Google Play.
The result of the test:
A +12,8% increase in conversion.
We didn’t just update the graphics – we rethought the entire presentation logic. We shifted visual accents, placed the strongest commercial triggers in the prime positions, and tested this approach through A/B experiments. After seeing positive results, we scaled the successful hypotheses to other elements of the page, including the short description.
Thanks to this approach and the expertise of the RadASO team, we steadily increased conversions and made the COMFY app page more effective at attracting users.
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