Elegro Wallet App ASO Case Study – Impressions Grew By 74% in One Month

Service:
Sector:
Banks & Finances
Author:
Published:
July 18, 2022
Team:
Team RadASO
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The Client

Elegro Wallet app is a personal crypto wallet where users can deposit, buy or order cryptocurrency, and exchange bitcoin, Ethereum, and other cryptocurrencies with a low commission.

The Goal

The client's goal was to bring the application to new markets through ASO. In this case, it was necessary to update localizations and increase the visibility and number of installs in the selected regions.

The Solution

  • detailed analysis of market and competitors
  • selection of new relevant search terms
  • collection of the semantic core
  • metadata update
  • release support: launching Ad campaigns

We prepared the semantic core, selected new relevant search terms, updated the metadata, and released 8 updated localizations:Chinese (Simplified), English (Canada), French (Canada), English (U.S.), Spanish (Mexico), Arabic, Russian, Ukrainian.

The Result

Оur RadASO Team increased the visibility of Elegro Wallet in selected countries by 74% in organic Impressions and also increased installs. Search terms positions continued their growth for more than a week after the release.

Also, we’ve observed growth of organic impressions in other countries where the English locale is indexed. The largest growth was in Nigeria.

Let’s take a closer look at the results

Dynamics of organic traffic

The release was divided into two iterations:

  1. The release of 5 updated localizations.
  2. The release of the remaining 3 updated localizations.

Impressions and New Downloads by Search source after releases in all countries (since the English (U.K.) locale is indexed in most regions) by week:

Impressions:

New Downloads:

Thus, with help of ASO iterations, the app began to gain installs from different regions.

Growth graph for new search terms after release:

Campaign
Expenditure
Impressions
Taps
Installs
TTR
CR
Installs/Impr
Avg CPT
Avg CPA
Common term
-65.64%
-49.85%
-64.01%
-63.52%
-1.69%
0.81%
-0.98%
-5.13%
-6.06%
Data collection
-44.45%
-29.55%
-44.22%
-50.2%
-0.7%
-6.39%
-0.6%
0%
11.65%
Competitors brand
98.56%
80.41%
103.76%
92.01%
0.38%
-3.58%
0.12%
-2.38%
2.94%
Our brand
21.39%
23.01%
33.84%
32.65%
3.14%
-0.72%
2.27%
-8.33%
-6.82%
Discovery
-100%
-100%
-100%
-100%
-3.61%
-30.16%
-1.09%
-100%
-100%
Total
-0.6%
7.92%
11.72%
12.3%
0.2%
0.35%
0.16%
-11.36%
-12.31%
Group
Spend, $ %
Impressions %
Taps %
Installs %
Installs/Impr October, %
Installs/Impr November, %
Installs/Impr %
Avg CPT, $ %
Avg CPA, $ %
Competitor 1
42,98
83,11
63,3
50,48
3,74
3,08
-0,66
-12,2
-5,66
Common term
3,26
-3,73
3,92
26,67
0,57
0,75
0,18
0
-18,8
Competitors brand
120,26
59,82
47,02
0
0,49
0,31
-0,18
47,37
119,4
Data collection
15,12
-0,55
0,36
73,33
0,5
0,86
0,36
13,73
-33,51
Competitor 2
0,27
13,2
8,47
10,11
1,12
1,09
-0,03
-6,56
-9,02
Competitor 3
21,51
-2,06
-6,67
-8,33
0,43
0,4
-0,03
32
32,95
Our brand
3 575,62
3 646,79
3 544,9
3 553,66
37,61
36,68
-0,93
0
0
Competitor 4
-29,36
-35,77
-24,07
-33,7
0,61
0,63
0,02
-7,46
6,25
Relevant Competitors
69,42
26,03
51,35
48,95
6,3
7,45
1,15
12,2
14,29
Competitor 5
32,21
17,63
57,48
53,16
1,71
2,23
0,51
-15,71
-13,77
Competitor 6
-9,31
9,42
22,92
17,89
5,3
5,71
0,41
-27,08
-23,44
Total
33,96%
13,44%
87,29%
127,08%
1,36%
2,73%
1,37%
-29,09%
-40,74%
Custom region
Impressions
Units
1/7/2021 - 1/15/2021
1/16/2021 - 1/24/2021
Change
%
MoM
1/7/2021 - 1/15/2021
1/16/2021 - 1/24/2021
Change
%
MoM
United States
12 970
39 436
26 466
204 %
88 220
1 116
1 904
788
71 %
2 627
UK + Ireland
8 731
10 197
1 466
17 %
4 887
438
462
24
5 %
80
Germany + AT + CH + LU
1 974
6 235
4 261
216 %
14 203
203
291
88
43 %
293
France
1 500
4 390
2 890
193 %
9 633
182
237
55
30 %
183
Netherlands / Belgium
1 593
3 599
2 006
126 %
6 687
159
201
42
26 %
140
Ukraine
697
4 010
3 313
475 %
11 043
85
189
104
122 %
347
Canada
2 569
3 614
1 045
41 %
3 483
145
178
33
23 %
110
Northern Europe
1 273
2 024
751
59 %
2 503
117
175
58
50 %
193
Australia + NZ
1 754
3 324
1 570
90 %
5 233
137
160
23
17 %
77
Vietnam
352
2 712
2 360
670 %
7 867
32
144
112
350 %
373
Thailand
679
2 016
1 337
197 %
4 457
57
142
85
149 %
283
Arabic World
268
1 745
1 477
551 %
4 923
40
119
79
198 %
263
Spain
844
2 058
1 214
144 %
4 047
78
108
30
38 %
100
Eastern Europe
458
1 070
612
134 %
2 040
63
95
32
51 %
107
Italy
826
2 145
1 319
160 %
4 397
77
94
17
22 %
57
Turkey
338
2 309
1 971
583 %
6 570
34
87
53
156 %
177
Rest of World
426
1 457
1 031
242 %
3 437
48
81
33
69 %
110
Japan
553
5 113
4 560
825 %
15 200
18
80
62
344 %
207
India
234
1 169
935
400 %
3 117
15
75
60
400 %
200
Brazil
294
1 332
1 038
353 %
3 460
34
67
33
97 %
110
Hispanic America
318
784
466
147 %
1 553
42
51
9
21 %
30
Indonesia
206
525
319
155 %
1 063
20
41
21
105 %
70
Korea (South)
308
2 055
1 747
567 %
5 823
22
36
14
64 %
47
Malaysia
119
663
544
457 %
1 813
11
27
16
145 %
53
Taiwan + HK + Macau
145
532
387
267 %
1 290
9
24
15
167 %
50
Rest of Europe
82
287
205
250 %
683
12
22
10
83 %
33
Portugal
17
273
256
1 506 %
853
2
18
16
800 %
53
Israel
23
120
97
422 %
323
3
9
6
200 %
20
China / Singapore
78
134
56
72 %
187
6
7
1
17 %
3
Total
39 629
105 328
65 699
166 %
218 997
3 205
5 124
1 919
60 %
6 397

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