Treasure Quest Blast is an adventure that takes you hunting for treasure and solving block puzzles. Players love the «three in a row» genre as it is very familiar and straightforward.
Our client's goal was to increase the app's visibility in certain countries and increase installs.
We've updated the metadata (title, subtitle, and keywords) and released 14 locales: English (U.S., Australia, U.K., Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.
We’ve increased the number of impressions by 283% due to updated metadata.
The biggest increase was in the USA: impressions grew by 241% and installs grew by 135%.
Dynamics of organic traffic for the entire working period
After release, we saw a rapid increase in impressions and a slight increase in the number of installs:
Impressions (Search), total:
Units (Search), total:
United States: impressions increased by 241%, installs by 135%.
Impressions (Search), USA:
Comparison of impressions (Search) two weeks before and after the release by region:
The amount of games in stores is constantly growing. That's why it is so important for developers to provide complete ASO optimization: from graphics and metadata to special events and subscription improvements. All these steps will help you to attract more dedicated users and keep these results much longer.
