ASOMythbusters

RadASO company blog — we experiment with mobile app promotion and post the results here.

There are 14 experiments on the blog.

Our experiments

APP STORE
18.05.2023

How Often Does SAP Update and What is the Apple Freeze?

Answer: Apple can delay SAP update for a long while
ASO • APP STORE
05.04.2023

If a search term is added to the Title, will it improve the app's ranking in the App Store?

Answer: In 40-50% of cases, this will have a positive effect on the application's ranking
ASO • APP STORE
24.03.2023

Do Reviews Get Indexed in the App Store and Google Play?

Answer: Yes, but only in Google Play
SUPERSYMBOLS • ASO
01.04.2022

Emoji: are they indexed in App Store and should they be added to the Keyword Field?

Answer: Not worth it
APP STORE • SUPERSYMBOLS
18.01.2021

How Does App Store Deal With «,», «:», «&» and Trademark Symbols «®» and «™»?

Answer: No
SUPERSYMBOLS • ASO
15.01.2021

Can You Enter Keywords as One Word?

Answer: Yes
SUPERSYMBOLS • ASO
15.01.2021

Is It Worth Using a Brand Name in the App Title?

Answer: No
ASO • APP STORE
15.01.2021

Are There Any «free» Stop Words for Other Languages?

Answer: No
ASO • APP STORE • SUPERSYMBOLS
08.11.2021

Such symbols as «。» and «!» stick the words together, whereas «・» separates them

Answer: Yes
ASO • APP STORE
15.01.2021

Does Apple Account for Double Impressions if You Open the App Page From Search Results?

Answer: Yes
ASO
19.11.2020

«Free» Words in Metadata. How Do Stop Words Work in the App Store?

Answer: That depends on the words ¯\_(ツ)_/¯
ASO • APP STORE • HIEROGLYPHS
18.11.2020

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

Answer: Yes
ASO • APP STORE • SUPERSYMBOLS
17.11.2020

Super Symbols: Does App Store Treat the Chinese Comma «,» as a Separator or a Single Character?

Answer: It doesn't treat
ASO • APP STORE • HIEROGLYPHS
06.11.2020

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can
ASO • APP STORE
05.04.2023

If a search term is added to the Title, will it improve the app's ranking in the App Store?

Answer: In 40-50% of cases, this will have a positive effect on the application's ranking
ASO • APP STORE
24.03.2023

Do Reviews Get Indexed in the App Store and Google Play?

Answer: Yes, but only in Google Play
SUPERSYMBOLS • ASO
01.04.2022

Emoji: are they indexed in App Store and should they be added to the Keyword Field?

Answer: Not worth it
SUPERSYMBOLS • ASO
15.01.2021

Can You Enter Keywords as One Word?

Answer: Yes
SUPERSYMBOLS • ASO
15.01.2021

Is It Worth Using a Brand Name in the App Title?

Answer: No
ASO • APP STORE
15.01.2021

Are There Any «free» Stop Words for Other Languages?

Answer: No
ASO • APP STORE
15.01.2021

Does Apple Account for Double Impressions if You Open the App Page From Search Results?

Answer: Yes
ASO
19.11.2020

«Free» Words in Metadata. How Do Stop Words Work in the App Store?

Answer: That depends on the words ¯\_(ツ)_/¯
ASO • APP STORE • HIEROGLYPHS
18.11.2020

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

Answer: Yes
ASO • APP STORE • SUPERSYMBOLS
17.11.2020

Super Symbols: Does App Store Treat the Chinese Comma «,» as a Separator or a Single Character?

Answer: It doesn't treat
ASO • APP STORE • SUPERSYMBOLS
08.11.2021

Such symbols as «。» and «!» stick the words together, whereas «・» separates them

Answer: Yes
ASO • APP STORE • HIEROGLYPHS
06.11.2020

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can
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