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Boost Your App

UA Service
Mobile App User Acquisition

Attract more users, drive higher revenue, and scale your business.

Let us guide you through every stage of the mobile marketing journey and craft an optimal mobile UA strategy for maximizing your mobile user engagement.

What is Mobile User Acquisition?

Mobile UA involves attracting new users to mobile apps through a variety of marketing and advertising networks.

This app marketing process includes app store optimization, paid mobile advertising both inside and outside app stores, and social media campaigns.

Our User Acquisition Support Services

*Our automated user acquisition tool, combined with the expertise of our team, helps you optimize performance and save on budget.

Apple Ads

Maximize your iOS app’s visibility with our comprehensive Apple Search Ads management and expert strategies for capturing high-quality App Store search traffic.

Google App Campaigns

Our mobile app campaigns leverage Google's services to maximize revenue, attract new customers, boost the number of installs and active users, increase conversions — all tailored to your unique business needs.

Meta Ads

Give your app’s popularity a boost by growing your audience on Facebook and Instagram with our full-scale Meta Ads campaigns, featuring precise targeting, automated advertising, and detailed analytics.

TikTok Ads

Leverage TikTok's rapid growth to expand your app's reach and engagement, driving installs and retargeting through precise advertising settings.
Audit of Tracking and Analytics System

The benefit, aim, and value proposition of this service: To assess analytics systems for analyzing user acquisition and activity in mobile applications. The audit aims to ensure the accuracy, integrity, and effectiveness of data collected by the analytics system.

How do you stand to benefit by choosing RadASO?

  • Technical specifications for addressing critical issues
  • Adjustment of analytics system settings
  • Detailed reporting with conclusions and recommendations for improvement
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Technology Mapping

The benefit, aim, and value proposition of this service: Assisting clients in selecting appropriate tools, technologies, and platforms to create an effective and reliable analytics environment tailored to their unique business needs and goals.

How do you stand to benefit by choosing RadASO?

  • A custom-tailored analytics solution blueprint
  • Cost estimate for tools
  • Technical specifications for implementing a cross-channel analytics solution
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Business Intelligence

The benefit, aim, and value proposition of this service: Development and implementation of a centralized marketing data repository using Google Cloud services, followed by the development of interactive informational dashboards in a visualization tool to provide clients with comprehensive app and web analytics as well as enhanced decision-making capabilities.

How do you stand to benefit by choosing RadASO?

  • Get access to a centralized repository for marketing and product data
  • Automatically updated suite of dashboards for marketing and product analytics
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Apple Ads 

Apple Ads is a powerful customer acquisition channel for iOS apps that grants you access to high-intent, premium search traffic within the App Store.

What are the benefits of choosing RadASO?

  • Increase app installs and revenue
  • Improve app visibility in stores
  • Leverage efficient budget management
  • Maximize customer acquisition for apps
  • Fine-tune ads for optimal performance
  • Automate keyword-based optimization via our own proprietary tool

What’s in it for you? RadASO offers comprehensive Apple Ads campaign management solutions and top-notch mobile user acquisition strategies designed to amplify your app's performance and effectiveness.

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Google Ads

Mobile app campaigns let you promote your app across Google’s extensive network — including Search, Google Play, YouTube, Discover, and the Google Display Network. Additionally, web-to-app strategies help directly from your website to your app, increasing installs and enhancing user engagement.

What are the benefits of choosing RadASO?

  • Maximize your revenue
  • Increase installs and grow your active user base
  • Boost in-app conversions
  • Leverage In-App Pre-registration (*Android only) to build anticipation for your app or game before launch and capture user interest through pre-registration on Google Play

What’s in it for you? A personalized mobile marketing campaign custom-tailored to your specific goals and business needs.

Launch Google Ads
Meta Ads

Grow your audience on Facebook and Instagram with targeted Meta Ads campaigns designed to drive results. Broaden your app acquisition campaigns to reach a global audience of 3 billion, driving more clicks to your app on both the Apple Store and Google Play.

What are the benefits of choosing RadASO?

  • Expand the reach of your acquisition campaigns by tapping into additional traffic channels, leveraging the popularity of Facebook and Instagram
  • Implement precise targeting strategies to reach mobile users most likely to download your app
  • Increase conversions aligned with your marketing objectives
  • Showcase key app features through various ad formats
  • Automate your advertising campaign for greater efficiency
  • Access detailed analytics for valuable insights into campaign performance

What’s in it for you? Maximize the impact of your advertising campaigns by reaching the vast, engaged audience across Meta’s social media platforms — connecting with potential customers and sparking interest in your product.

Start Meta Ads

TikTok Ads

Harness the power of TikTok to boost your app's visibility and engagement, driving more clicks and installs from its massive user base of 1.56 billion.

This is one of those advertising networks what carries an immense potential for helping you reach your target audience effectively.

What are the benefits of choosing RadASO?

  • Maximize your revenue.
  • Expand your mobile apps reach by leveraging TikTok’s high-engagement traffic and diverse audience.
  • Increase installs and active users.
  • Use advanced targeting to connect with users most likely to install and engage with your app.
  • Drive more app conversions by aligning campaigns with your specific marketing goals.

What’s in it for you? Promoting your app on TikTok draws in new users and boosts brand awareness. By tapping into TikTok’s predominantly younger audience, you can achieve cost-effective impressions and installs that meet even the strictest KPIs.

Begin TT Ads

Key Factors Behind RadASO’s Outstanding Paid Mobile UA Success

We provide efficient, turnkey app growth solutions across multiple channels, blending industry best practices with proprietary tools to maximize your app's returns.

Our Case Studies

is an app for online language learning with the world's largest selection of tutors

Goal To craft a successful ASO strategy, drive organic traffic, and elevate the app's ranking to become a standout leader in the niche

Solution We analyzed keywords and competitors, expanded keywords, and targeted top countries like the US, Germany, Poland, Canada, UK, and Australia. With a six-month plan, the team localized to 20 languages and focused on high- and medium-popularity keywords for quick gains in a competitive niche. Read more

Result:

66%
Views
44%
Installs

is an app for online banking designed to business owners

Goal To expand the app’s geography, improve its visibility, and increase the number of installs

Solution We redefined app optimization through meticulous competitor analysis and strategic localization prioritization. Our cutting-edge RadASO Tech Boosted Solution swiftly processed data, uncovering search terms and preparing metadata across multiple locales. Read more

Result:

1615%
Impressions
770%
Installs

is a Tallinn-based blockchain platform developing FinTech payment solutions for crypto usage in daily life.

Goal Expanding the application's reach into new markets using App Store Optimization.

Solution We analyzed the market and competitors, selected new search terms, compiled keywords, updated metadata, and received release support, including Ad campaign launches. The outcome: 8 updated localizations were prepared and released. Read more

Result:

74%
Impressions

is a leader in the retail market for hardware and electronics in the chain segment

Goal To increase the number of downloads in the App Store during Black Friday 2022 without a significant increase in their cost (ASA).

Solution The team implemented brand protection in Apple Search Ads before Black Friday, increased CPT bid for relevant searches, and organized searches using the RadASO Tech Boosted Solution tool. Read more

Result:

127%
Installs
40.74%
Spends

is one of the pioneers and leaders in eSIM technology

Goal To increase app visibility and installs in the target countries.

Solution We chose the locales that reflect the languages spoken in these regions for priority development. Also, the team collected keywords, added the most relevant search terms to the titles and released metadata in two iterations. Read more

Result:

134%
organic traffic
107%
impressions

is an app for film recommendations, letting users select movies based on friends' reviews and form interest groups.

Goal To increase the number of impressions and installations in the App Store across different countries.

Solution Strategically addressing growth points, we curated a high-quality semantic core, analyzed metadata, and crafted text ASO for diverse locales, contributing to increased installs through precise keyword selection and regular iterations. Read more

Result:

100%
Installs

is a home design game where players renovate a mysterious mansion and uncover secrets

Goal To increase app impressions and installs for the selected regions.

Solution We compiled competitors, analyzed the market, selected key countries for promotion, and updated the semantic core and metadata for the App Store in 21 localizations, identifying and incorporating new relevant search terms. Read more

Result:

166%
Impressions
60%
Installs

іs an app based on ARKit technology for measuring objects with a phone's camera

Goal To boost the count of pertinent keywords indexed at the forefront of search results and enhance traffic.

Solution The team assembled metadata sets for 39 localizations to facilitate the program launch and implement regular metadata iterations. Read more

Result:

0 – 20 000
Organic app installs per month

a global tax calculator app

Goal To increase the conversion rate from impressions to installations.

Solution Using the CRO Loop framework, we systematically increased the application's conversion rate. After conducting a comprehensive analysis of competitors, niche, and user behavior, our focus shifted to improving the app's graphics and updating the screenshots. Read more

Result:

100%
installs

is an online marketplace for branded clothing and shoes

Goal To increase installs in Apple Search Ads within the current budget.

Solution We conducted a thorough analysis and identified that Discovery campaigns ceased to generate new relevant search terms. The team opted to deactivate the Discovery campaign and reallocate the budget across other groups. Read more

Result:

12.3%
Installs
12.31%
Cost per Install

Why Our Services Remain a Top Choice for Clients

Budget Control

Maintain full control of your digital marketing budget with automated ad disabling that kicks in the moment your app hit the top spot on advertising networks.

Profit-Centric Approach

With years of experience and a proven track record, we know what works — 95% of our clients achieve a positive return on investment (ROI) through our mobile user acquisition strategies

Innovative Technologies

Leverage our proprietary RadASO Tech Boosted Solution — powered by in-house tools and AI-driven features — to accelerate Apple Ads campaigns and boost performance through smart automation, creative strategy, and advanced algorithms

Continuous Analysis

Our utomated software, managers, and services analyze App Store data on a daily basis to constantly keep you informed constantly and up-to-date.

Results-Driven Pricing

Our pricing model is built around guaranteed outcomes, offering a unique and results-driven approach.

Tailored Strategies

We customize your app growth strategy to align with your business goals and develop comprehensive mobile app marketing action plans.

Native Speaker Localization

Our mobile app marketing agency entrusts content localization exclusively to native-speaking professionals to ensure cultural nuances are accurately captured.

Trusted by Global Mobile Leaders

Testimonials & Insights From Our Clients

Since we chose RadASO as our main consultant on all ASO-related aspects in December 2022, we’ve seen outstanding improvement in our app’s visibility on both iOS and Android. The quality, as well as the volume of mobile analytics and other work the agency provided, has paid off. In particular, RadASO helps us with recurrent keyword optimization across more than 20 localizations, which has led to a consistent increase in our visibility over time. We’ve doubled the volume of our ranked keywords. RadASO has also been an important support for conversion rate, app store assets, and product page optimization, with more projects in store for the upcoming quarter and year.
Alexandra van der Deure
Preply
Two years ago, I had to give up the operational management of the app and put it into the hands of RadASO specialists. Over that period, they regularly released updates, identified new growth opportunities, added new locales, and launched over 1000 Search Ads campaigns in total.
Eugene Plokhoy
Photo Transfer
We've been working with Netpeak RadASO for about a year. Before that, we'd tried several other companies in an attempt to increase app downloads, but none of them was even close to RadASO in terms of competence. I believe the numbers will speak for themselves: Run Guys — 3 million organic installations per month.
Denis Shevchenko
GreenPixel, Pragmatix, Crazy Bit
We are happy to cooperate with the RadASO team. They provided us with their own ASO tool, which is an extremely useful technology. It simplifies and automates keyword research and analysis and helps monitor the quality of ASO and our competitors' strategies.
Andrew Yaroshenko
Fantasy Match
We specialize in mobile app development and always contact RadASO before launching a new product. Their trained specialists manage your project from the very start, are always involved in the development process, and help you achieve the desired results.
Nastia Karlova
Measuring Tape
At the beginning of the cooperation, we prepared the scope of work for the coming 3 months. Before starting to work, we met with the client and ensured we were on the same page. This helped us to work as a team and to find and approve the resolution of different issues quickly. Working with clients who understand our work's technical aspects is a pleasure. We are not planning to stop our cooperation after 3 months with RadASO and have task plans ready and approved for the upcoming months.
Oleksandra Kurchenko
SteuerGo
Our team is regularly tweaking and improving the application and adding new services. But there are a lot of strong competitors in the market — and they are also improving their service and strengthening their app. So we're also pumping up the technical part to make sure that clients can find us faster and easier among other cab ordering services. We chose ASO for this. We are happy with the result. We are sure that this is not the limit.
Vadim Ischenko
Uklon

Frequently Asked Questions

More Mobile Marketing Services For an Extra Boost

To streamline your path to success, complement Рaid User Acquisition with App Store Optimization, App Localization, and Conversion Rate Optimization as part of a comprehensive full-scale mobile app marketing strategy.

App Store Optimization

Unlock peak traffic with our seasoned experts who are familiar with both the App Store and Google Play inside and out.

Ensure swift results with our proprietary ASO tools, surpassing those of personal ASO specialists.
Select ASO

App Localization

Attain flawless app localization and interface translation with the help of our Localization team.

Work exclusively with native speakers to ensure
that your content resonates with potential clients from your target audience abroad.
Select Localization

Conversion Rate Optimization

Increase your app's conversion rate in the store
through A/B testing of icons, screenshots, and videos with the support of our professional team.

Boost in-app purchases through A/B testing of Paywalls.
Select CRO
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Kate
Business Development Manager
Nick
Business Development Manager