Short messages that appear on the smartphone screen even when the phone and mobile app are not in use.
Advantages:
Attention Prompt
Personalized smartphone notifications instantly encourage user action.
Timely Customization
Utilizing in-app events allows for customized reminders like forgotten carts, incomplete game levels, or location-based info.
High Conversions
40% of users engage with push notifications within an hour.
Messages are displayed within the app itself during an active session.
Advantages:
Preventing User Abandonment
Enhancing engagement retains users as active participants, preventing app abandonment.
Increasing Monetization
Engaging the most active users encourages targeted actions during peak app usage.
Automated (triggered) and bulk emails sent to specific audience segments.
Advantages:
Cost-Effectiveness
Sending out emails is less expensive than contextual advertising, ensuring maximum ROMI.
Attracting New Users
Encouraging sign-ups and newsletter subscriptions establishes a contact base for cultivating long-term relationships.
Customization and Personalization
Emails provide boundless visual design possibilities and dynamic data for personalized content.
Re-Engagement
Email campaigns can re-engage up to half of lapsed customers.
Рop-up message in the browser with text, a logo, an image, and buttons.(If you’ve invested in a website, you can utilize it for the purpose, giving your users the option to initiate a direct app download)
Advantages:
The Most Affordable Communication Channel
Push notification implementation is cost-effective, especially with free usage available on еSputnik.
High Open Rates
Push notifications appear above all browser windows, ensuring high open rates regardless of website activity.
Desktop Communication
Even without app downloads or enabled notifications, desktop communication remains a viable way to promote your product and communicate with your audience.
A messaging channel that combines the advantages of mobile and web push notifications
Advantages:
Novelty
This channel captures user interest and sets you apart from competitors since a typical retention marketing agency doesn't leverage it often enough.
Seamless Integration
It seamlessly integrates with other channels, allowing for sequential omnichannel campaigns, both manual and automated.
No Subscription Required
Messages reach all registered users with a phone number or email, even without a subscription.
.png)
is an app for online language learning with the world's largest selection of tutors
Goal To craft a successful ASO strategy, drive organic traffic, and elevate the app's ranking to become a standout leader in the niche
Solution We analyzed keywords and competitors, expanded keywords, and targeted top countries like the US, Germany, Poland, Canada, UK, and Australia. With a six-month plan, the team localized to 20 languages and focused on high- and medium-popularity keywords for quick gains in a competitive niche. Read more
.png)
.png)
is an app for online banking designed to business owners
Goal To expand the app’s geography, improve its visibility, and increase the number of installs
Solution We redefined app optimization through meticulous competitor analysis and strategic localization prioritization. Our cutting-edge RadASO Tech Boosted Solution swiftly processed data, uncovering search terms and preparing metadata across multiple locales. Read more
%20(2).png)
is a Tallinn-based blockchain platform developing FinTech payment solutions for crypto usage in daily life.
Goal Expanding the application's reach into new markets using App Store Optimization.
Solution We analyzed the market and competitors, selected new search terms, compiled keywords, updated metadata, and received release support, including Ad campaign launches. The outcome: 8 updated localizations were prepared and released. Read more
is a leader in the retail market for hardware and electronics in the chain segment
Goal To increase the number of downloads in the App Store during Black Friday 2022 without a significant increase in their cost (ASA).
Solution The team implemented brand protection in Apple Search Ads before Black Friday, increased CPT bid for relevant searches, and organized searches using the RadASO Tech Boosted Solution tool. Read more
%20(1).png)
is one of the pioneers and leaders in eSIM technology
Goal To increase app visibility and installs in the target countries.
Solution We chose the locales that reflect the languages spoken in these regions for priority development. Also, the team collected keywords, added the most relevant search terms to the titles and released metadata in two iterations. Read more
is an app for film recommendations, letting users select movies based on friends' reviews and form interest groups.
Goal To increase the number of impressions and installations in the App Store across different countries.
Solution Strategically addressing growth points, we curated a high-quality semantic core, analyzed metadata, and crafted text ASO for diverse locales, contributing to increased installs through precise keyword selection and regular iterations. Read more
.png)
is a home design game where players renovate a mysterious mansion and uncover secrets
Goal To increase app impressions and installs for the selected regions.
Solution We compiled competitors, analyzed the market, selected key countries for promotion, and updated the semantic core and metadata for the App Store in 21 localizations, identifying and incorporating new relevant search terms. Read more
іs an app based on ARKit technology for measuring objects with a phone's camera
Goal To boost the count of pertinent keywords indexed at the forefront of search results and enhance traffic.
Solution The team assembled metadata sets for 39 localizations to facilitate the program launch and implement regular metadata iterations. Read more
a global tax calculator app
Goal To increase the conversion rate from impressions to installations.
Solution Using the CRO Loop framework, we systematically increased the application's conversion rate. After conducting a comprehensive analysis of competitors, niche, and user behavior, our focus shifted to improving the app's graphics and updating the screenshots. Read more
is an online marketplace for branded clothing and shoes
Goal To increase installs in Apple Search Ads within the current budget.
Solution We conducted a thorough analysis and identified that Discovery campaigns ceased to generate new relevant search terms. The team opted to deactivate the Discovery campaign and reallocate the budget across other groups. Read more
.png)
