Is It Worth Using a Brand Name in the App Title?

Answer: No, it doesn’t.


What if we add a brand name to the Title in the App Store? Will that change the ranking for keywords that are already in the app title?

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We decided to run another test to check if using a brand name in the app title impacts ranking.

To implement that, we took several locales:

We tried adding the brand name in two ways – at the beginning and the end of the app title.


No matter where you add the brand name (at the beginning «Brand Name: Keywords» or at the end «Keywords - Brand Name»), this doesn’t affect the app ranking in any way regardless of the locale.

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ASO experience from RadASO founder Radomir Novkovich