Is It Worth Using a Brand Name in the App Title?

Answer: No, it doesn’t.

Introductions

What if we add a brand name to the Title in the App Store? Will that change the ranking for keywords that are already in the app title?

Join the discussion on unsuccessful icons for mobile apps in our open ASO & User Acquisition community on Discord - ASO Busters! Here, engage in insider discussions, share insights, and collaborate with ASO and UA experts. Our channels cover the App Store, Google Play, visual ASO, ASA, UAC, Facebook, and TikTok.

Experiment

We decided to run another test to check if using a brand name in the app title impacts ranking.
‍
To implement that, we took several locales:

English (AU, CA, UK, US)
French (FR, CA)
German
Portuguese (BR)
Spanish (MX, SP)
Italian
Arabic
Chinese (traditional)We decided to run another test to check if using a brand name in the app title impacts ranking

We tried adding the brand name in two ways – at the beginning and the end of the app title.

Results

No matter where you add the brand name (at the beginning «Brand Name: Keywords» or at the end «Keywords - Brand Name»), this doesn’t affect the app ranking in any way regardless of the locale.

Even more insights from ASO & UA pros in ASO Busters on Discord!

← Previous experiment Next Experiment →