Is It Worth Using a Brand Name in the App Title?

Answer: No, it doesn’t.

Introductions

What if we add a brand name to the Title in the App Store? Will that change the ranking for keywords that are already in the app title?

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Experiment

We decided to run another test to check if using a brand name in the app title impacts ranking.
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To implement that, we took several locales:

English (AU, CA, UK, US)
French (FR, CA)
German
Portuguese (BR)
Spanish (MX, SP)
Italian
Arabic
Chinese (traditional)We decided to run another test to check if using a brand name in the app title impacts ranking

We tried adding the brand name in two ways – at the beginning and the end of the app title.

Results

No matter where you add the brand name (at the beginning «Brand Name: Keywords» or at the end «Keywords - Brand Name»), this doesn’t affect the app ranking in any way regardless of the locale.

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ASO experience from RadASO founder Radomir Novkovich