IronWallet is a cold cryptocurrency wallet that supports over 10,000 digital assets. The application provides offline storage of cryptocurrencies, ensuring maximum security for your crypto holdings.
The company encountered a Google Ads account suspension, putting a critical user acquisition channel at risk. An urgent solution was needed to resume advertising activities. As a certified Google Ads partner, we leveraged our relationship with dedicated account managers to expedite the resolution process.
Our goals:
To achieve this, we developed a three-stage action plan:
The first step was to identify the reasons for the sanctions imposed on the advertising account. We conducted a thorough audit of the account and its advertising activities to pin point the violations that triggered the restrictions imposed by Google Ads.
In parallel, we developed a phased action plan:
We conducted an in-depth study of Google's policies on promoting cryptocurrency wallets and financial services, including country-specific restrictions and advertiser requirements.
Next, we identified the necessary certificates and licenses required to run ads in each priority region.
Based on this, we prepared a comprehensive package of documents and submitted certification applications. Each application was tailored to the specific requirements of the region to improve the chances of approval.
After obtaining all the necessary certificates, we proceeded to launch the advertising campaigns. We developed creatives in line with Google Ads requirements, ensuring each ad was internally reviewed for compliance with the platform’s policies.
Immediately after the launch, we began A/B-testing various formats, messages, and target audiences. The most effective ads were scaled up, while underperforming ones were updated or discontinued.
The promotion spanned 12 countries. Regular performance analysis and timely campaign adjustments contributed to a consistent improvement in efficiency.
Discover how new graphics and A/B testing on the App Store and Google Play brought Shkaf 4 times more organic downloads.
In five months of active promotion, we achieved consistent growth in key metrics and significantly enhanced the effectiveness of our advertising campaigns:
These strong results were made possible by a flexible promotion strategy, close collaboration with our partner, and continuous analysis of advertising campaign effectiveness.
Prompt communication from the partner enabled us to submit all necessary documents without delay, significantly speeding up the certification process. Thanks to this well-coordinated effort, we were able to launch advertising quickly.
