Mindsnap is a mobile app designed for daily microlearning. Its concise format and clear content structure enable users to quickly absorb new knowledge without unnecessary information overload.
As a new product, we established the following goals:
To drive rapid growth in the App Store and achieve our goals in the shortest time possible, we implemented a comprehensive strategy covering the entire optimization cycle — from niche research to in-app page elements like events and subscriptions.
To effectively enter the Education niche and establish a strong presence in the App Store, we began with an in-depth competitive analysis. For this, we used our internal RadASO tool, along with Asolytics to gather data on app visibility by keywords.
We identified 70 active apps in the microlearning niche that closely matched Mindsnap in terms of functionality and topic.
Next, we conducted a market analysis to gather data on competitor installs by country and identify priority regions for promotion:
The analysis revealed moderate competition with several strong players heavily focused on ASO. To stand out and achieve results, we prioritized localized keywords and tailored creatives.
Based on competitive analysis, we compiled a list of keywords and phrases users commonly use to find similar apps in the App Store.
Using our internal ASO tool, we identified the search queries driving traffic to competitors and analyzed their rankings in search results. We then sorted these queries by popularity and relevance to Mindsnap’s functionality to build a targeted keyword strategy for optimizing the app listing page.
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From the collected queries, we developed a semantic core — to serve as the foundation for optimizing the application page.
First, we filtered out irrelevant or low-traffic search terms, retaining only those directly related to Mindsnap’s theme. The final list included both general keywords and competitor brand names. For example, in English:
This formed the foundation for boosting the app’s visibility in the App Store across each priority market.
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Using the developed semantic core, we prepared the App Store metadata — including the app’s title, subtitle, and populated the keywords field. These elements directly influence search indexing.
What we did:
How we worked:
Metadata localization is critical for indexing in each region. This approach has yielded growth in top markets and increased the app's visibility.
To improve the conversion rate from page views to installs, we updated the app’s visual design in the App Store.
The result is a new visual style that more effectively communicates the product’s value and drives higher conversions.
In-App Events are special events featured in the App Store, visible to both new users and existing ones. They appear on the app’s product page, in search results, and may also be highlighted in editorial selections.
We launched several in-app events, including:
Since the names and descriptions of In-App Events are indexed, we leveraged them to boost search visibility, attract new users, and re-engage existing ones.
In-App Purchases (IAP) include subscriptions or one-time in-app purchases that can appear in App Store search results.
What we did:
As a result, we achieved improved visibility in the App Store and increased clicks to the subscription screen.
Comparing the first half of September with the first week of November, we observed the following average figures for the U.S.:
From day one, the RadASO and Mindsnap teams worked in full collaboration. Thanks to well-coordinated communication and rapid implementation of changes, we achieved a substantial increase in organic traffic and significantly enhanced the app’s visibility.
We are not resting on our laurels — our collaboration continues as we focus on other key areas like onboarding, monetization, and more, all aimed at driving even better results!
Mustea Adrian, СЕО at Mindsnap
I entrusted the promotion of my app to the RadASO team after a thorough analysis of their portfolio. The experience and results impressed me, and I was convinced that they were the right specialists to help me develop my product.
The brightest moment of our cooperation was a significant surge in downloads and impressions in the second month of our collaboration — it was incredible!
The most difficult challenge was user acquisition. It required constant testing and searching for the best strategies, but together with the team, we were able to find the right balance between budget and efficiency.
RadASO fully met my expectations, delivering real results. I’d be interested to see their toolkit expand even further — especially with a stronger focus on integrated marketing solutions.
