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It is an app where users can complete simple tasks to earn points, which can be redeemed to enter sweepstakes and win gift cards or valuable prizes.
The client was struggling with experiencing a drop in rankings following an App Store algorithm update, leading to a decrease in organic traffic.
The promotional campaign aimed to:
Asolytics is the perfect solution for collecting competitor data and building the semantic core.
Asolytics provides advanced technological tools for analyzing competitor download and revenue statistics, conducting ASO keyword research, performing niche analysis, and evaluating overall app performance.
• Add the app to the service, select the country, and click "Competitors" and "Find new" in the left menu:
• The service will prompt you to enter the most relevant keywords, based on which it will suggest competitors:
• Select competitors from the suggested list (at least 100 applications must be marked):
The "Keywords" and "Recommended" tabs display all the relevant keywords identified by the service's algorithm:
We refined the list by adding all relevant key terms and excluding irrelevant ones, thereby building the application's semantic core.
Our primary target countries are the United States and the United Kingdom. In the US, we implement cross-localization.
The RadASO team recommends utilizing all available locales in each country to increase search visibility and drive more organic installs. You can learn more about this in RadASO's table "Localizations and country coverage in the App Store".
As a result, we are focusing on the following locales: English (U.S., U.K.), Chinese (Simplified), Vietnamese, Korean, Russian — with the latter four targeting the U.S. market.
Metadata preparation sequence:
The Title should include the most relevant keywords for which you want to get high rankings, as this is the most important field for indexing.
We analyze each key term in the metadata to assess our ranking position and the popularity of these terms. The goal is to determine whether we are receiving enough impressions and installs for a specific keyword. If we are, we retain it; if not, we remove it from the metadata.
We recommend prioritizing the addition of general keywords to the metadata first, as they typically have a higher conversion rate, followed by branded terms of competitors.
1. A rise in rankings within the TOP-50 (at least 5 SAP queries):
2. An increase in organic impressions in target countries:
3. An increase in organic installs:
Overall, comparing the 14-day period before and after our first release, we observed a 17% increase in impressions in both target countries, along with a 16% increase in installs in the US and a 20% increase in the UK.
Through cross-localization in the United States and the preparation of new metadata for priority countries, we were able to significantly increase the number of search results the app ranks for, as well as increase its visibility in organic search and the number of installs in the target countries.
