In the Shopping category, organic visibility in the App Store often determines a product’s growth rate. Even useful services can remain largely unnoticed in search results for long periods of time and fail to attract a steady stream of new users.
The team behind a discount and promotional catalog search app approached us with this exact problem. Due to low rankings for relevant search terms, the app had almost no organic installs. In this case study, we explain how a systematic approach to search visibility helped increase organic impressions by 142,730% without relying on paid advertising.
An app for finding sales, discounts, and promotional catalogs that helps users plan their purchases and save money in both offline and online stores.
Before we began working on it, the app was essentially at a standstill. Due to its unoptimized App Store listing page, it did not appear in search results for key search terms, so it received almost no new users from the App Store in priority regions (Poland, Germany, and the Czech Republic).
Our goal was to increase visibility and attract new users.
The niche for apps that help users find discounts and promotional catalogs is one of the most competitive in the Shopping category. Strong local players with large user bases are already active across European markets, and users often become accustomed to a single service, making them reluctant to switch. At the same time, key search terms such as “promocje” (sales), “gazetki” (advertising catalogs), “deals” (great offers), and “offers” (special offers) face intense competition.
Under these conditions, quick results cannot be achieved through isolated changes alone. Instead, we focused on systematically expanding our search presence—gradually increasing the number of search terms for which the app could rank across different markets.
To achieve this, we developed a phased strategy:
To effectively enter the markets of Poland, Germany, and the Czech Republic, we began with an in-depth analysis of competitors and identified two groups:
Next, for each country, we examined how competitors build their presence in the App Store:
Based on our analysis, we developed an expanded semantic core for each market. To do this, we researched the keywords that competitors rank for, as well as search suggestions in the App Store. As a result, we identified three main groups of terms:
Based on the semantic core we compiled, we prepared App Store metadata separately for each market:
Read more about metadata optimization and seasonal updates that helped the shopping app rank at the top for popular search terms.
Following the releases, the app saw 142,730% more organic impressions and 3,700% more organic installs in the countries where optimization was conducted, compared to the same period before partnering with the RadASO team.
Growth in the number of TOP-50 positions for popular search terms in:
Growth in organic app impressions in:
These results were made possible by expanding the number of search terms for which the app began ranking in the App Store. Despite the high competition in the niche, our team gradually increased visibility and secured stronger positions for a larger set of relevant keywords.
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