ASOMythbusters

RadASO company blog — we experiment with mobile app promotion and post the results here.

There are 14 experiments on the blog.

Our experiments

How Often Does SAP Update and What is the Apple Freeze?

Answer: Apple can delay SAP update for a long while

ASO • APP STORE

Does the App Store Title Field Still Have a Stronger Impact on Rankings Than the Keywords Field?

Answer: Yes, but with some nuances.

ASO • APP STORE

If a search term is added to the Title, will it improve the app's ranking in the App Store?

Answer: In 40-50% of cases, this will have a positive effect on the application's ranking

ASO • APP STORE

Do Reviews Get Indexed in the App Store and Google Play?

Answer: Yes, but only in Google Play

SUPERSYMBOLS • ASO

Emoji: are they indexed in App Store and should they be added to the Keyword Field?

Answer: Not worth it

APP STORE • SUPERSYMBOLS

How Does App Store Deal With «,», «:», «&» and Trademark Symbols «®» and «™»?

SUPERSYMBOLS • ASO

Can You Enter Keywords as One Word?

SUPERSYMBOLS • ASO

Is It Worth Using a Brand Name in the App Title?

ASO • APP STORE

Are There Any «free» Stop Words for Other Languages?

ASO • APP STORE • SUPERSYMBOLS

Such symbols as «。» and «！» stick the words together, whereas «・» separates them

ASO • APP STORE

Does Apple Account for Double Impressions if You Open the App Page From Search Results?

«Free» Words in Metadata. How Do Stop Words Work in the App Store?

Answer: That depends on the words ¯\_(ツ)_/¯

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

ASO • APP STORE • SUPERSYMBOLS

Super Symbols: Does App Store Treat the Chinese Comma «，» as a Separator or a Single Character?

Answer: It doesn't treat

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can

ASO • APP STORE

If a search term is added to the Title, will it improve the app's ranking in the App Store?

Answer: In 40-50% of cases, this will have a positive effect on the application's ranking

ASO • APP STORE

Do Reviews Get Indexed in the App Store and Google Play?

Answer: Yes, but only in Google Play

SUPERSYMBOLS • ASO

Emoji: are they indexed in App Store and should they be added to the Keyword Field?

Answer: Not worth it

SUPERSYMBOLS • ASO

Can You Enter Keywords as One Word?

SUPERSYMBOLS • ASO

Is It Worth Using a Brand Name in the App Title?

ASO • APP STORE

Are There Any «free» Stop Words for Other Languages?

ASO • APP STORE

Does Apple Account for Double Impressions if You Open the App Page From Search Results?

«Free» Words in Metadata. How Do Stop Words Work in the App Store?

Answer: That depends on the words ¯\_(ツ)_/¯

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

ASO • APP STORE • SUPERSYMBOLS

Super Symbols: Does App Store Treat the Chinese Comma «，» as a Separator or a Single Character?

Answer: It doesn't treat

ASO • APP STORE • SUPERSYMBOLS

Such symbols as «。» and «！» stick the words together, whereas «・» separates them

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can

ASO • APP STORE

Does the App Store Title Field Still Have a Stronger Impact on Rankings Than the Keywords Field?

Answer: Yes, but with some nuances.

How Often Does SAP Update and What is the Apple Freeze?

Answer: Apple can delay SAP update for a long while

ASO • APP STORE

Do Reviews Get Indexed in the App Store and Google Play?

Answer: Yes, but only in Google Play

APP STORE • SUPERSYMBOLS

How Does App Store Deal With «,», «:», «&» and Trademark Symbols «®» and «™»?

ASO • APP STORE

Are There Any «free» Stop Words for Other Languages?

ASO • APP STORE

Does Apple Account for Double Impressions if You Open the App Page From Search Results?

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

ASO • APP STORE • SUPERSYMBOLS

Such symbols as «。» and «！» stick the words together, whereas «・» separates them

ASO • APP STORE • SUPERSYMBOLS

Super Symbols: Does App Store Treat the Chinese Comma «，» as a Separator or a Single Character?

Answer: It doesn't treat

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can

ASO • APP STORE

Does the App Store Title Field Still Have a Stronger Impact on Rankings Than the Keywords Field?

Answer: Yes, but with some nuances.

SUPERSYMBOLS • ASO

Emoji: are they indexed in App Store and should they be added to the Keyword Field?

Answer: Not worth it

APP STORE • SUPERSYMBOLS

How Does App Store Deal With «,», «:», «&» and Trademark Symbols «®» and «™»?

SUPERSYMBOLS • ASO

Can You Enter Keywords as One Word?

SUPERSYMBOLS • ASO

Is It Worth Using a Brand Name in the App Title?

ASO • APP STORE • SUPERSYMBOLS

Such symbols as «。» and «！» stick the words together, whereas «・» separates them

ASO • APP STORE • SUPERSYMBOLS

Super Symbols: Does App Store Treat the Chinese Comma «，» as a Separator or a Single Character?

Answer: It doesn't treat

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Can You Fill in the Keyword Field Without any Separators?

Answer: Yes, you can

ASO • APP STORE • HIEROGLYPHS

ASO for Asian Scripts: Do You Need to Duplicate Keywords From Title and Split «Phrases» Into «Words»?

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